Aims and Scope

The UrNammu Journal of Information Systems and Business Analytics (UJISBA) recognises the dynamic and technology-driven environment in which modern organisations—across public, private, and nonprofit sectors—operate. As digital transformation, advanced analytics, and data-driven decision-making become central to organisational success, the journal provides a dedicated scholarly platform for exploring how information systems and business analytics can be strategically leveraged to enhance performance, foster innovation, and sustain competitive advantage.

The UJISBA publishes a balanced mix of special themed issues, methodologically rigorous empirical research, insightful theoretical contributions, and practical studies with direct applicability in professional contexts. The journal particularly values interdisciplinary work that bridges information systems, data analytics, business strategy, and organisational practices, ensuring that readers gain comprehensive and timely insights into emerging trends, challenges, and innovations in the field.

The scope of UJISBA includes, but is not limited to, the following areas:

1- Information Systems and Digital Transformation
Information Systems Strategy; Enterprise Systems (ERP, CRM, SCM); IT Project Management; Cybersecurity and Risk Management; Cloud Computing in Business; Internet of Things (IoT) Applications; Blockchain for Business Processes; Artificial Intelligence and Machine Learning in Business; Decision Support Systems; Knowledge Management Systems; Health Information Systems; Human-Computer Interaction; IT Governance and Compliance; Systems Analysis and Design; Digital Platforms and E-Business Models.

2- Business Analytics and Data Science
Business Intelligence and Analytics; Big Data Management and Governance; Predictive and Prescriptive Analytics; Data Mining and Data Visualisation; Text, Web, and Social Media Analytics; Data-Driven Decision Making; Statistical Modelling and Forecasting; Performance Measurement and Management Analytics; Customer Analytics and Behavioural Insights; Supply Chain Analytics; Marketing and Sales Analytics; Financial and Risk Analytics; Sustainability and Green Analytics; Business and Organisational Integration; Strategic Management of Technology and Innovation; Digital Business Models and Transformation.

3- Organisational Behaviour in Digital Contexts
Change Management in Technology Adoption; Knowledge-Driven Decision Making; Cross-Cultural and Global Information Systems Management; Public Sector Information Systems and Analytics; Ethics, Privacy, and Legal Aspects of Data Use; Technology-Enhanced Customer Relationship Management (CRM); Social Responsibility and Sustainable Business Practices through Technology.

By combining the disciplines of information systems, data analytics, and business management, UJISBA serves as a critical resource for academics, practitioners, policymakers, and technology leaders seeking to advance knowledge, shape practice, and address complex challenges in the digital era.